Service Design can no longer be considered an ‘emerging discipline’. Though recent and in continuous evolution, it is now consolidated enough to be assessed and reviewed in terms of effectiveness and impact on economy and society: how far has the logic of services (and of Service Design culture) influenced the different domains of innovation and value creation?

How much has this been truly integrated into the innovation process of private and public sectors?

How effectively has this been understood, evaluated and discussed?

How far have digital technologies and media been influencing service design and delivery?

This is the theme of ServDes. - Service Design and Innovation Conference, the most important conference about Service Design worldwide. The conference is happening every two years and this time it will be hosted by Politecnico di Milano and on 18-20th of June!

For the next “Service Design Drinks Milan #15 - Service Design Drinks Milan meets ServDes” we are pleased to open the conference and give the opportunity to our amazing community to have a glimpse on the contents that will be shared during the following days.

We will host a panel discussion among international guests, the gurus of Service Design coming to Milan for this memorable occasion:

Bas Raijmakers - Director STBY and Reader in Strategic Creativity Design Academy Eindhoven

Anna Seravalli - Senior Lecturer and Design Researcher at Malmö universitet DESIS Lab

Froukje Sleeswijk Visser - Assistant Professor at the Faculty of Industrial Design Engineering, TU Delft

Jesper Christiansen - Senior Programme Manager at Nesta

Peter Gall Krogh - Full Professor at the Design at Department of Engineering, Aarhus Universitet

Oliver Marlow - Co-Founder at Studio TILT

Francesca Piredda - Associate Professor at the Department of Design, Politecnico di Milano

Lia Patrício - Associate Professor at the School of Engineering, Industrial Engineering and Management, Universidade do Porto

Hosted by:

La Triennale di Milano, Triennale Teatro dell'Arte

SDDMilan is supported by:



ServDes is supported by:

Deloitte Digital






Zehus Human+

Cover Image by:

Federico De Luca 

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