For the third appointment of Service Design Drinks Milan we want to give a deeper look on tools and practices and we are going to start with a fundamental one: #CustomerJourneyMapping
Along with Epoca srl and the start-up Flyghter we are going to analyze the potential of this tool and see it applied to a real case studies.
Flyghter is a start-up service that encourages passengers to fly lighter, converting the lightness of their baggage into customized rewards.
Epoca srl is a service design consultancy that integrates technology, methodology and design to offer to their clients innovative solutions, tailored to fit specific needs, with an approach focused on research and experimentation.
Graphics: Giulia Villa (http://cargocollective.com/giuliavilla)